welcome!
I'm on a mission to provide transformative education to photographers of all stages. I'm passionate about equipping photographers with real skills, so they are empowered to run profitable businesses and truly thrive.
Family photography has been an underrated art form for far too long - when in fact, I'd argue that the art we produce is some of the most important on the planet!
Through our work, we're celebrating new lives and precious milestones. We're preserving memories that will be passed down to future generations. We are with our clients in their happiest moments - births, adoptions, graduations, and more - and often in their darkest as well - like loss, infertility, and divorce.
We're artists with the privilege of stewarding sacred moments, and we document the very things that make life worth living.
What's more, this corner of the photography industry is dominated by women, and working mothers in particular. As a mom of four who started my own business in a season when we were desperately trying to make ends meet, I know firsthand the struggle of trying to figure out a whole new artform and industry all alone. I know what it's like when others don't understand that photography is a real job or when they want free work. I know what it's like to have an empty schedule, to consider going back to "real work," and to feel like a failure.
But friend, I also know what it's like to be on the other side - with a job that allowed me to work my husband out of a toxic career to become an incredible stay at home dad. I know what it's like to love what I do, to work with clients who love what I do, and to find purpose and confidence in being exactly who I am meant to be as an artist. I know what it's like to spend a decade in a career that's just right for me, instead of burning out and closing the doors like so many are forced to do.
I'm so tired of family photography being undervalued. And I'm even more tired of watching women undervalue their own time and talent, when they're actually doing incredible and valuable things.
My mission is to change this, by equipping photographers with real and important skills in both art and business, so that they are fully empowered to produce incredible work, serve their clients beautifully, run profitable businesses, and thrive in every way.
It's not easy, of course. But it's entirely possible, and so much easier with the right tools in your hands than it is to figure it all out for yourself.
I'm so glad you're here. It's an honor to be part of so many of your journeys, and to play a part in making this industry a healthier place.